Case Study - Grandvalira
Mission
Client
Grandvalira
Country
Andorra
Sector
Sports and mountain tourism
Client type
Mountain tourism service provider / B2B–B2C tour operator
Introduction
Grandvalira is Andorra’s leading ski resort, with more than 200 km of ski slopes and a wide range of snow and mountain activities. Its mission is to transform the mountains into a complete destination, offering unique experiences in both winter and summer, combining sport, leisure, and nature. The resort integrates Ordino Arcalís, Pal Arinsal, and Grandvalira under a single brand, sustainably managing its ski area and promoting responsible tourism. Its vision is to establish itself as an international benchmark in snow and mountain tourism, strengthening Andorra’s position as a leading European destination, and offering innovative and sustainable experiences throughout the year.
Challenge
The major challenge was to maintain Grandvalira’s leadership in the face of increasing competition, adapting to climate change, diversifying its offering, and ensuring environmental sustainability, without compromising the quality of the visitor experience across all seasons.
Objectives
- Increase the flow of both domestic and international visitors throughout the year.
- Diversify activities: hiking, mountain biking, family leisure, and summer adventure experiences.
- Maintain excellence in services: slopes, accommodation, and dining.
- Innovate through digital solutions to enhance the customer experience and build loyalty.
- Promote sustainability and social responsibility.
- Strengthen its leadership as a European benchmark in snow and mountain tourism.
KPIs
Increase in total number of visitors
Growth in occupancy rates
Increase in revenue per visitor
Improvement in customer satisfaction
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