Success Story - Baqueira Beret

Mission

Client

Baqueira Beret

Country

Spain

Sector

Mountain and sports tourism

Client Type

Mountain tourism service provider / B2B–B2C tour operator

Introducción

Baqueira Beret is a benchmark destination for snow and mountain tourism in the Val d’Aran and the Catalan Pyrenees. It offers a comprehensive skiing and mountain experience, combining an extensive ski area with high-quality services, including slopes, lifts, dining, and leisure activities for all skill levels. Its mission is to deliver unique experiences while promoting sustainable development, managing its facilities with respect for the natural environment. Baqueira Beret’s vision is to establish itself as an international leader in snow tourism and mountain sports, maintaining sustainable growth and a strong commitment to environmental responsibility.

Challenge

In recent years, the resort has seen competitors and major online travel agencies gain market share, capturing a significant portion of demand. The main challenge was to establish the strategic and digital foundations that would enable Baqueira Beret to regain competitiveness and successfully position itself against these players, with a particular focus on strengthening its direct sales channel.

Objectives

  • Increase direct sales by enhancing owned channels.
  • Grow the share of direct sales within total revenue.
  • Increase annual gross margin by reducing reliance on intermediaries and optimizing profitability.

KPIs

Increase in direct revenue

Significant growth in website traffic

Improvement in gross margin

Notable increase in search volume

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