Case Study - Cerro Castor

Mission

Client

Cerro Castor

Country

Argentina

Sector

Sports and mountain tourism

Client type

Mountain tourism service provider / B2B–B2C tour operator

Introduction

Cerro Castor is the southernmost ski resort in the world, located in Ushuaia, Tierra del Fuego, which allows for excellent snow quality and a longer season than other Argentine resorts. It offers alpine skiing, snowboarding, cross-country skiing, and snow trekking, with modern infrastructure that includes ski lifts, ski schools, equipment rental, accommodation, and gastronomy. Its Patagonian natural surroundings, with views of the Beagle Channel and Fuegian forests, make every visit a unique experience. Its mission is to provide high-quality snow sports experiences for all levels, ensuring comprehensive tourism services throughout the entire season. Cerro Castor’s vision is to establish itself as a leading international reference in skiing and winter tourism, standing out for its snow quality, innovative infrastructure, and commitment to visitor satisfaction.

Challenge

The main challenge was balancing growth and profitability in the face of extreme weather conditions, limited accessibility, and environmental sustainability, while maintaining the quality of the experience for both domestic and international tourists.

Objectives

  • International positioning as a leading reference in the Southern Hemisphere.
  • Ensure operational stability and a reliable season with artificial snow production.
  • Increase the influx of both national and international visitors.
  • Diversify activities throughout the year.
  • Improve the ski school and professional training services.

KPIs

Increase in the number of visitors

Growth in seasonal revenue

Greater number of days with ski slopes in operation

Boost to off-season activities

More success stories

GrandValira

Traveltec

Baqueira Beret